MGT499 - Strategic Management Mod 4 SLP - Essay Examplend the overall Starbucks experience warrants an analysis of how well the company manages its internal strengths and weaknesses by optimizing its core competencies and developing its weaknesses that will allow it to achieve its company mission and objectives.One of the biggest strengths of the company lies in the dedicated and exceptionally skilled workforce who is well trained. Company strategy has always been to reward excellence of employees and Starbucks is today among the best companies to work for as per Fortune 500 ratings and Financial Times ratings. With attractive fringe benefits, stock option plans and high wages and salary scales, the Starbucks refers to its employees as partners, promoting commitment and loyalty and this is one of the key resources of the company which is hard to imitate due to “social complexity†involved ( Barney 1991). The company utilizes this strength in many ways.
