Smith Radiators Organizational Strategy - Essay Example Jeff Brown’s letter to Smith informs us that other suppliers could supply radiators at a lower price than Smith Radiators. On the other hand, even though the organization had built a reputation for manufacturing reliable radiators, one cannot categorically state that Smith Radiators pursued a differentiation strategy. We cannot detect a deliberate management drive towards product improvement or innovation over the 30 or so years that it has been in existence. Secondly, it is noted that Smith Radiators has to be prompted to make an adjustment to its organizational strategy due to the external pressure from Automobiles of America, Inc. (AAI) – the company’s largest customer.
